Yomy
An automatic cat feeder for dry food and pâté, managed through a personalised app to keep your cat's nutrition on track.
Generative AI
Illustration
Shopify
2025
Integration the product in a real environment.
We started with a 3D prototype of the feeder, then used generative AI to integrate it into a real environment. The brand ambiance is calm, zen and Japanese-inspired, think bonsai, wooden furniture, neutral tones with green as the accent color. I studied this aesthetic closely to make sure every visual reflects the right spirit for Yomy, and used it as a guideline for the further shooting.
Illustration for a cat family.
Yomy supports a wide range of cat breeds. To illustrate this, we imagined a family of cats with different body morphologies, all accounted for in the app's programs. This reassures cat owners who have multiple ones to care for.
In a flat and round style, the cats are depicted with a variety of expressions to highlight their individual differences. Stickers complement the brand universe by adding a visual layer without relying on too much text.
A visual universe that celebrates fun and diversity.
Yomy's visual identity is built around how fun and easy cat ownership can be. Cat owners get to enjoy the calm that comes with having a cat, without the worry of managing their cat's health during busy days or time away.
Credits
Arthur Guillaume
Project manager
Coralie Castot
Art director
Aurélien Desert
3D artist & motion designer